As ever, Spirit Cartel wanted to shake things up at Imbibe this year and move away from the standard bar setup.
We came up with the concept “The Art of Mixing” in an effort to bring people together with both drinks and music. To engage people at our stand we had two DJs teaching people how to mix and playing house and disco tracks. Everyone then got the chance to record their own mini-mix and take it away on a Spirit Cartel USB stick.
Whilst people were banging out the tunes our brand owners and ambassadors did their own little masterclasses, making drinks and teaching people about their signature serves. We were also lucky enough to bag a space for our truck with Four Roses and people hung out listening to our guitar player and chatting to brand ambassador Benji Purslow.