We are extremely happy and proud to be part of this industry. We couldn’t do it without the fantastic brands and the people behind them! Massive thank you to all our customers for letting us test our crazy ideas. We will push even harder next year.
“This self-titled ‘rogue family’ wowed the judges for being ‘dynamic and innovative’, with an agenda that is ‘pure dynamism and disruption to a traditional sector with amazing results’. In their own words they’re ‘hell-bent on importing, flogging and drinking the best spirits from around the world’ – and they’re doing an outstanding job of it.
Champions of disruptive marketing activities, the company thinks of creative and inventive approaches to stay ahead of category trends and gain recognition for their brands. These include: an immersive perfume-making session to appreciate the different botanicals in Becherovka Liqueur; the Four Roses Cigar Box Guitar Championships that invited festival-goers to try playing a cigar box guitar and sampling bourbon; and a potato-based social media campaign for Luksusowa Potato Vodka, encouraging trade influencers to create a potatobased cocktail to compete for the title of Potato Hero – and that’s just in the past year.
The company has also recently completed an 18-month range review, bidding farewell to some brands while recruiting others, including an American Single Malt to expand the American Whiskey portfolio. They are set to welcome CBD products, unique bitters, flavoured rums and more agave spirits to their impressive offering.”