Seven Tails is the brainchild of industry veteran Arnaud de Trabuc and renowned British bar owner Joel Fraser. Inspired by the art of alchemy, Seven Tails XO is a unique elixir comprised of cognac, armagnac and brandies from the southwest of France, ranging in age from 3 to 30 years, artfully blended to create a product that is bigger than the sum of its parts. The aged, more sophisticated brandies add body and structure and the younger eaux de vie offer a freshness and vibrancy perfect for mixing in cocktails. The name, Seven Tails, is a reference to the seven stages of alchemy. The stylish packaging, created by White Rabbit Creative, is a world away from the staid cognac norm. Noteworthy on the face label is the image of a fox, which is the keeper of the elixir in alchemy iconography. Surrounding the fox are seven icons that symbolize the seven stages of alchemy which guide the philosophy and process of Seven Tails.