Embargo is a new rum label from Jean Moueix and Alex Sirech. Moueix is part of the family that owns top-shelf Bordeaux wine Petrus (as well as negociant Duclot) while Sirech used to work for Bordeaux wine magnate Bernard Magrez. Together they formed a new spirits company - Les Bienheureux. Even within the crazy, regulation-light world of rum, Embargo pushes the limits, bringing together rums from Trinidad, Cuba and Guatemala, as well as agricole from Martinique.